Legal Support for Influencer Marketing
Social Media
Social Media
It’s important to remember that legal regulations also apply to social media platforms. Sponsored posts, giveaways, brand collaborations, product placements, discount promotions, and marketing activities are often scrutinized by the Office of Competition and Consumer Protection (UOKIK), which actively monitors influencer and YouTuber activities through its own social media platforms.
Influencer marketing is currently a rapidly growing area of online marketing, and its role in brand and product promotion continues to expand. Influencers are widely recognized figures online, followed by large audiences primarily through social media. However, it’s crucial to remember that the law also applies to platforms like Facebook and Instagram, and regulatory bodies are active in the virtual space, imposing consequences in cases of violations.
We offer support for all social media users who promote products and services via their profiles and fan pages, create video, photo, or post content on their profiles, and collaborate with brands to promote their products. Our services include:
- Drafting, reviewing, and assisting in the negotiation of contracts for brand ambassadors, collaboration agreements with brands, or other social media users, comprehensively regulating all aspects of our client’s activities (copyright, remuneration, non-compete, confidentiality, image protection).
- Developing rules and regulations for contests, giveaways, and other follower engagement activities.
- Advising on how to legally label commercial content, advertisements, and brand collaborations, as well as self-promotion, to avoid engaging in unfair commercial practices.
- Drafting, reviewing, and assisting in the negotiation of social media management contracts, agreements with graphic designers, and contracts for the creation of e-books, cosmetic products, gadgets, or other branded products.
- Providing advice on the legality of content shared on social media.
Legal Support for Online Creators
We provide legal support to all online creators, regardless of the platform they operate on. With many years of experience in legal services for businesses, we also advise on:
- How to operate a non-registered business.
- How to start a sole proprietorship.
- How to set up a company (including through the s24 system).
- Which of these options is the best legal and tax solution for our client as they grow their online business.
And also, which of the above options is, from a legal and tax perspective, a good solution for our client who is expanding their business online.